Tactics To Run A Successful Online Store In 2020

For all small and mid-sized businesses having online presence, it is important to adopt certain marketing tactics to distinguish from competitors and increase sales. Getting eyeballs for the store to stand different amongst the rivals online will not only raise the chances of a customer landing on the store, it will also mark its separate identity. There are thousands of brands out there focusing their efforts on marketing to pull in a high number of top of the funnel potential customers and turn them into conversions and sales.

Tagline or Slogan

A tagline or a slogan that is both memorable and has values associated with the brand should be the first step as a marketing hook. It must support the brand as an effective extension that will help lure customers. Without such a tagline, its difficult to portray your brand. For those who truly want to wave the store as a strong brand to the consumer, it serves as a foundation stone connecting everything.

Packaging

To skyrocket sales numbers online, premium packaging can make a long-lasting impression on consumers.
The consumer will be more excited about opening the item and it reinforces that the product is worth its cost. The data reveals that for almost half of the consumers, great packaging leaves a memorable experience. Think about using packaging inserts that can be included with the order to create a recall value for your brand.

Discounts and Offers

Other than this, the majority of storefront lure customer with percent-off discounts and flashing sale. Free shipping and a free gift with purchase are other promotional gimmicks. According to a survey, 6 out of every 10 mid-sized retailers use percent-off discounts to increase the store traffic. While 4 out of 10 stores plan to use free shipping to flex marketing muscles.

Including small add-ons for the customer can be a way to make consumers remember your brand. From the time customer places an order, they desperately wait for the order to reach their place. The moment they open the box, any free accessory associated with the order can elevate your storefront.
Giving reward points and referrals can pull a high number of potential customers and turn the visits into sales.  


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