Role Of Mobile Apps & Mobile Web In Ecommerce Industry

Mobile Apps vs Mobile Web Usage

Let's get this straight. Why do we need an app for E-Commerce when people can buy anything from the company websites? In December 2015, the Internet and Mobile Association of India claimed that India had a mobile internet user base of around 306 million people, which is of course not a small or insignificant user base. And mobile is not only the device on which people call or read messages but also play games, get updates and even book rooms and tickets. So, to cater to the needs of such a large audience, we need something called Mobile App for E-Commerce. The mobile application has been a boom in the Indian market and we have a mobile application for everything possible like grocery to banking. According to the global research report 2015, it was observed that 40% of 58% of total mobile application usage growth came from potential users. So if you have your own eCommerce store and you have still not created your own eCommerce mobile application then you are losing out on all those smart phone users who can be your customers.

Now, what are the benefits of the Mobile App for E-Commerce? The first and foremost benefit would be, all the websites and eCommerce retail stores will just be a click away. Users will be able to select from various options without even scrolling through their websites. Also, using the app, a specific E-Commerce company can keep track of how many users have installed the app on their phones, how many users are currently using the app and how many users have bought something using their app. And one of the very significant features of the mobile app is that it always keeps the customer updated by giving timely notifications and alerts. This way you can better render your customized offers and deals, which itself can be very significant in increasing the top of the mind awareness of the potential customers. Not only this, but you can also understand the after-service needs of the customer by superior mobile complaint management. This really puts a very sturdy impression of your online business.

Through the mobile applications, it is always very easy to shop/buy anything anywhere. For a website, you need to have at least a tablet, if not a computer. But mobile app gives you the liberty to shop or browse products wherever they can carry their mobile phone. The last benefit would be, feedback from customers. Most of the customers quit halfway just because the page will not load at times, or the website is too heavy for some systems. But the app doesn't have to load a website and consumes fewer data due to its small size.

So, If you are looking for a trustworthy brand that has expertise in mobile application development both in IOS and android, then you have come to the right place. We at LSNetX, develop the most user-friendly and eye-catching mobile application, that completely complements your business model at very nominal pricing. So go ahead, know more about us and if you require assistance at any point in time, just drop us a mail.

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